Mad Toys
Our house brand of toys and costumes, developed for the region.
Toy distribution · Dubai · Middle East
We turn brands into regional best-sellers.
Since 2015, Yalla Toys has connected the world’s best toy brands with toy shops, department stores and online sellers across the Middle East. Whether you want to stock our brands or bring your brand to the region, we combine deep industry expertise with a personal touch.
- Retailer or online seller? See how we supply you →
- Brand owner or manufacturer? See how we grow your brand →
Nobody works harder. Nobody plays smarter.
Our brands
Brands that sell through.
High-standard toys from best-in-class brands.
Warner Bros. licenced product
Officially licenced character costumes, from Harry Potter to Batman.
Slimy
The original Swiss-formula slime with a huge product range.
Discovery
Licenced STEM toys, from dino-egg digs to science kits.
Sharper Image
America's favourite and best selling RC and tech-toy brand.
Mighty Megasaur
Best-selling dinosaur figures and playsets.
Junior Megasaur
Friendly dinosaurs made for younger children.
Bling2o
Fashion-forward kids' swim goggles.
Strikesphere
Interactive training games for fun & football skills.
KickerBall
The curve-kicking football kids can't put down.
Wingrove Sports Creations
Premium footballs to help kids kick like a pro.
Hy-Pro
Officially licenced football club merchandise.
Zing
Outdoor action toys, from stretch bows to blasters.
Glo N Play
Light-up balls for play after dark, on the court or in the park.
WOW! Stuff
Licenced collectibles, including Marvel Nano Pods.
FAO.abulous
From FAO Schwarz comes FAO.abulous charms and more.
For brand owners & manufacturers
Bring your brand to the Middle East.
Slimy, Discovery, Sharper Image and more trust us to make them best-sellers in the region. If you’re looking for a distribution partner in the GCC and wider Middle East, we’d love to hear about your products.
- 01
Route to market
Ready access to toy chains, independent stores, department stores and leading online marketplaces across the region.
- 02
Regional sales team
Account managers with long-standing buyer relationships who pitch, range and grow your brand.
- 03
Dubai stock & logistics
Inventory held in Dubai and dispatched to retailers and warehouses across the Middle East.
- 04
Launch & marketing
Seasonal campaigns, in-store visibility and social activation timed to the regional retail calendar.
- 05
Market-entry support
Guidance on labelling, compliance and local requirements so your products reach shelves smoothly.
- 06
A proven track record
Our track record speaks for itself: turning brands into category leaders, viral crazes and signature best-sellers.
For retailers & online sellers
Stock brands your customers already want.
Retail toy stores & department stores
Whether you run one specialty shop or a chain, we help you range the right mix for your floor and your season.
- Curated ranges and seasonal planning for Ramadan, Eid, Summer, Halloween and the holidays
- Trade pricing with mixed-carton ordering on core lines
- Point-of-sale and display support on key brands
- Local stock in Dubai for fast replenishment across the UAE and GCC
Online sellers & marketplaces
Selling on your own site, Amazon.ae, Noon or social? We make listing and fulfilling our products easier.
- Product data pack: barcodes, dimensions, descriptions and images
- Authorised-seller documentation for marketplace brand approvals
- Stock availability updates so you don't oversell
- Consistent pricing guidance that protects your margin
Plan your year with us.
The GCC toy year has its own rhythm. We open pre-orders early so you're stocked before demand peaks.
- Jan – MarRamadan & Eid gifting
- Apr – JunSummer, swim & outdoor
- Jul – AugSummer holiday indoor play
- Sep – OctHalloween costumes and accessories
- Nov – DecNational Day & festive holidays
- 01
Introduce your brand
Share your range, price points and current markets through our partner enquiry form.
- 02
Range & market review
Our team assesses fit with regional demand, channels and seasonality.
- 03
Agree the plan
We align on territories, channels, pricing and a launch plan together.
- 04
Launch & grow
Your products go live with retailers and online partners, with ongoing sales and marketing support.
- 01
Apply for a trade account
Tell us about your business and share your trade licence.
- 02
Receive catalogue & price list
Your account manager sends current ranges, trade pricing and minimum order quantities.
- 03
Place your order
Order by email, WhatsApp or your account manager — mix brands in one order.
- 04
Delivered from Dubai
Dispatched from our Dubai stock to stores and warehouses across the region.
About Yalla Toys
Yalla means “let’s go”.
It’s a word you hear all over the Middle East, said with enthusiasm and passion, in conversation and now and then in a song. It sums up how we work: always moving, always growing, always turning ideas into results.
Founded in 2015, we’ve grown from a Dubai start-up into an operation with a wide footprint across the Middle East. Our customers and suppliers are at the heart of everything we do.
- Quality
- High-standard toys from best-in-class suppliers.
- Value
- Competitive pricing and excellent return on investment.
- Integrity
- A constant focus on reducing our environmental impact.
Get in touch
Let’s work together.
Trade accounts are for registered retailers, e-commerce businesses and distributors. Tell us about your business and we’ll send our catalogue and trade pricing.
Looking for a distribution partner in the Middle East? Tell us about your brand and our team will be in touch to explore a partnership.
Phone+971 4 443 0223 Email[email protected]OfficeExchange Tower, 3rd Floor, Office 301, Business Bay, P.O. Box 126486, Dubai, UAE